Thursday, May 16, 2013
Collection Day 4: First Teaser and Some Marketing
Things are chugging along for my grad thesis film, Collection Day, and that includes some marketing moves. Last week we launched (thanks to associate producer Stephanie Stephens) an official Facebook Page and a Twitter feed. There isn't much content as of yet, but we did recently post the first of three audition notices.
I also registered an official, easy to remember domain name (collectiondaymovie.com) that, as of now, redirects to the Facebook page. I'm sure there will be a better use for it in the future, but a domain name is cheap and good to have for easily directing anyone interested to more information.
I also created a short teaser video. Even though no one has been cast and not one frame has been shot (we've only had one meeting!), a teaser video can be a good way to create interest and dole out information. Here, I reveal some key points to the story in every piece of text. I slightly animate the text to create drama (except for the title itself) and for the tagline at the end, it moves in the opposite direction (more drama!)
Of course, what really makes the teaser (if it is made at all) is the music. I used a royalty free selection ("Darkness is Coming") from Kevin McLeod over at his great site Incompetech.com. I think the piece fits really well and reminds of the score from John Carpenter's The Thing (1982), which is something I want in the final score of my film.
So what do you think? Does the teaser effectively pique your interest?
Posted by Scott Eggleston