I recently bought a new camera, the Sony NEX 5n, which is a great deal for the money. I then needed a camera bag to shove my new toy and all of its accessories in, but as usual, did not want to pay full price. After poking around on the web, I found some very cool alternatives.
Ozark Trail 6 Can Cooler with Hardliner
Protect Traveling Lenses with a Beer Cozy