Technicolor and Marvel DSLR Picture Styles
For the rest of us using camcorders, check out this post from Eugenia's blog (which everyone within the sound of my voice should be following) that addresses some similar looks that you can achieve the old fashioned way--in post (using Sony Vegas).
If you're curious about a little history, here's a big wiki about the original Technicolor film process. This procedure made colors pop and gave people a reason to go to movies instead of stay home and watch entertainment on the latest (colorless) technology: television.
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