- Watch a lot of movies. - See how others have done "it". - Spend time on your screenplay. - Surround yourself with talent. - Smaller crews are preferable. - If you can't buy it, build it. - High quality, low cost. - Recycle, reuse, repurpose. - It's about technique, not gear. - Distribute and market online. - Document everything. - Just make your damn movie.
Apparently they do. I wonder how many filmmakers were pestering these guys? Note the tag "you asked for it, we got it" stuck to the shelf. If you want your local Home Depot to start carrying film supplies, start bugging them now!