The always informative Bill Cunningham posted a great comment about yesterday's post concerning movie titles. He makes the great point that the title should lead people to the tagline, and...
Did I mention you should have already hooked them with the artwork?
So what makes a good movie poster?
Turning to the internet, I came across Internet Movie Poster Awards, a wonderful site that features the best and worst of studio movie posters. Each past year is available (back to 1999) separated into several categories (best, worst, funniest, creepiest) backed up by explanations supporting their conclusions! Very informative. Tagline awards are also given so you writers won't feel left out.
It's probably a good idea to hire an artist for this one, but this website is a great repository of images that you could draw from for your own work and mood you want to create. Check it out!
P.S. I'll be out of town until Wednesday of next week, unsure of whether or not I'll have internet access. So if you don't see a post until then--don't fret! Film Flap will return Wednesday morning.