Friday, June 15, 2007

Serializing Your Feature for Internet Distribution



Scott Kirsner at CinemaTech posted a sort of recap from his presentation at the Apple Store in San Francisco on Tuesday. Actually he's placed his slide presentation on the net (seen above courtesy Slideshare), which has some very good information about internet video and those who have made money distributing it. Some of the facts that jumped out at me were:

No one has made any money from YouTube.
Several have made some cash using Revver and MetaCafe.
People seem to prefer short videos (10 minutes or less).
Indies with grass-roots and inventive marketing do the best.

After digesting this information coupled with the stuff I learned about Podiobooks, this got me thinking. How do I use these parameters to successfully release a feature on the web? How about finishing the entire movie, then serializing the release like Podiobooks does with audiobooks? Instead of chapters, you have 5-10 minute epidsodes that come out once per week. At the same time you are doing this, you offer the DVD for sale, so fans can snag the whole kit and caboodle.

This way, you can stretch your free release out over time, creating buzz over a long period instead of just one date. It's almost exactly what TV networks do with series television--only your DVD will be available before and during your "season" instead of only after it.

This causes a re-think of how you construct your story. Since I want to produce many stand-alone installments of a bigger movie, a cliffhanger format would be in order. I want folks to always return to see what happens next (or to buy the DVD if they don't want to wait), so why not keep them hanging at the end of each episode? As a result, I'll have to write my script in a way that has a cliffhanging event every 5-10 pages, so I can make little shorts that all fit together in the final product.

This seems very viable, and I'm going to do it. It may take awhile (I'm still formulating script ideas), but could really work. I just have to follow some valuable advice and start building my audience right now. Are you with me?

2 comments:

Evo Terra said...

Keep me posted if you decide to take this route. We've talked about applying the podiobook model to other media -- specifically video. The biggest challenge is time. Most video podcasts today take many hours (like, 30+) to put together. Even for 5 - 10 minute segments. Unless that's your full-time job, it's difficult to pull off. And 'weekly' seems to be the acceptable frequency for listeners.

So as I said, keep me posted. There are a few video creators who are considering this route. I'd love to help bring them all together as we've done with Podiobooks.com.

E.

Josh Johnson said...

I love the idea of making short videos for release on the internet. Especially when you figure in that there have been a pretty small amount of narrative story type vidcasts compared to the enormous amount of vidcasts out there. Have you seen the Prom Queen series (1 2-3min episode a day) or Port City PD? (Shameless plug -> I AM also starting on a vidcast series called The Rejects)

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