Getting your Hooks into the Viewer
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The sad truth is that many movies have great hooks, but few deliver what they promise. I can't count the number of movies that hook you then follow with a good setup only to sag in the middle, and fall apart in the end. Good ideas are aplenty, but fleshing them out to a feature length is tough, especially if your are writing your first full-length script (like me).
My favorite movie hook is probably the opening sequence from The Matrix (1999). While it is a wonderful and thrilling action setpiece, it is more than just screen viscera. It creates all kinds of questions in the watcher (How did that girl run up the wall? And disappear into the phone? And who are those "men in black" types?) then spends the rest of the film answering them. This is what we all want: to create a void in the audience that will keep them interested in how everything pans out.
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What these hooks are, of course, will depend on your story. Comedies will have much different hooks than a horror film or western. It's up to you to know your characters and plot to implement bits that intrigue and perplex. Just don't back off when the barbs go in. Keep pressing the button all the way until the final credits roll.
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